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Question: Marketing management must first __________ when developing an advertising program.?

What is the first step in developing an advertising program?

Determining the exact audience for your product or service is the first step in developing an ad campaign. Once you know that, you can effectively develop your message, choosing media options that your target customer will watch, read or listen to.

What major decisions should a marketing manager consider when developing an advertising program?

In developing an advertising program, marketing managers must take five important decisions.

  • Objectives Setting.
  • Budget Decisions.
  • Message Decisions.
  • Media Decisions.
  • Campaign Evaluation.

Which is the first decision step in developing an advertising or promotion program?

The first step is “Identifying the Target Audience”Page: 527Learning Objective: 252.

What are the four important decisions made when developing an advertising program?

What are the four major decisions involved in developing an advertising program. Setting advertising objectives, setting the advertising budget, developing advertising strategy, and evaluating advertising effectiveness.

What is the first step in developing an effective advertising message strategy?

The first step in creating effective advertising messages is to plan a message strategy – to decide what general message will be communicated to consumers.

Which one of the following is a good example of direct advertising?

Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.

What decisions do marketing managers make?

Marketing managers make strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control.

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How do you develop an advertising program?

How to Create an Advertising Plan

  1. Start with Your Goal.
  2. Develop Your Budget.
  3. Define Your Audience.
  4. Determine What Products or Services You’ll Feature.
  5. Complete a SWOT Analysis.
  6. Use the SWOT to Articulate Your Key Differentiators.
  7. Build Your Advertising Plan.
  8. Consider Other Low-Cost Methods.

When making marketing mix decisions marketing managers should consider?

When making marketing mix decisions, marketing managers should consider: the environment in which the firm operates. The first step in the marketing research process is to: define the problem and determine the present situation.

How should sales promotion decisions?

As in the case of advertising, effective sales promotion involves an on-going process with a number of stages.

  • Establishment of objectives: Salespromotion objectives vary according to the target market.
  • Selection of promotional tools:
  • Planning the salespromotion programme:
  • Pre-testing:
  • Implementation:
  • Evaluation:

What are the two major elements of advertising strategy?

Advertising strategy consists of two major elements: creating advertising messages and content and selecting advertising media. The message decision calls for planning a message strategy and executing it effectively.

What are some examples of advertising?

Types Of Advertising

Examples of above the line advertising are TV, radio, & newspaper advertisements. Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.

Which of the following is an example of a pull strategy?

A pull promotional strategy uses advertising to build up customer demand for a product or service. For example, advertising children’s toys on children’s television shows is a pull strategy.

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Which two of the following are among the most common advertising appeals?

The most common advertising appeals include use of fear, humor, rational, sex or bandwagon propaganda.

How can public relations have a strong impact at a much lower cost than advertising?

Public relations can have a strong impact on public awareness at a much lower cost than advertising can. When using public relations, the company does not pay for the space or time in the media. Sometimes news stories occur naturally; sometimes the PR person can suggest events or activities that would create news.

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